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Campaign Playbooks

🚀 Product Launch​

  1. Teaser Phase (2 weeks out): "Something big is coming." Social media countdown.
  2. Launch Day: Press release, email blast to all users, in-app notification.
  3. Sustain (Week 1-4): User testimonials, "How-to" videos, discount codes.

🎄 Seasonal (Black Friday/Christmas)​

  1. Goal: Increase order volume by 50%.
  2. Offer: "Free Delivery on orders over N50k" or "20% off rentals".
  3. Channels: Instagram Ads, Google Search, Partner Influencers.