Brand Guidelines & Marketing
Philosophy: Bold, Modern, and Reliable. The Mimshack brand represents excellence across logistics, luxury, and technology.
🎨 Brand Identity
Core Colors
| Color Name | Hex Code | Usage |
|---|---|---|
| Deep Teal | #006768 | Primary Brand Color, Main Headers, Backgrounds |
| Mimshack Green | #40a579 | Accent Color, CTAs, Highlights |
| Teal Darkest | #002526 | Dark backgrounds, Navbars |
| Light Teal | #e6f2ee | Light backgrounds, contrast elements |
Typography
- Headings:
HarabaraMais(Bold, clean, modern). - Body Text:
SourceSansPro(Legible, professional).
🖼️ Assets Location
All high-resolution assets can be found in the shared drive or the resources/ directory in the repo.
- Logos:
resources/logo/ - Brand Guide (PDF):
resources/Mimshack Group Brand Guide.pdf - Fonts:
resources/FONT PACK/
📣 Tone of Voice
- Professional yet Innovative: We are experts, but we push boundaries.
- Customer-Centric: Focus on solutions and benefits, not just features.
- Clear & Concise: Avoid jargon where simple language works better.
📝 Marketing Channels
- Social Media: Instagram, LinkedIn, Twitter.
- Email Newsletters: Bi-weekly updates for partners and customers.
- Blog: Thought leadership articles on Logistics and Luxury markets.