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Mimshack Royal Rentals

1. Overview​

Mimshack Royal Rentals provides premium, tech-enabled car rental and mobility services. The platform blends fleet management, digital booking, and professional chauffeur services to deliver seamless experiences for individuals, businesses, and high-profile events.

2. Mission & Market​

  • Mission: To deliver comfort, safety, and prestige through reliable and innovative mobility solutions.
  • Market: High-Net-Worth Individuals (HNIs), Expatriates, Corporate Executives, Tourists, and Event Planners primarily in major urban centers.

3. Services Offered​

  • Self-Drive Rentals: For users who prefer privacy and independence.
  • Chauffeur-Driven Services: Professional drivers for a stress-free experience.
  • Airport Transfers: Specialized VIP pickup and drop-off services.
  • Corporate Transport: Long-term leasing and staff movement solutions for organizations.
  • Event & Wedding Rentals: Luxury fleet (Rolls Royce, G-Wagon, etc.) for special occasions.
  • Security Escort: Optional Mopol or private security detail integrated with vehicle bookings.

4. Target Customers​

  • Business Executives: Reliable transport for meetings and tours.
  • Tourists: Premium mobility for exploring the city safely.
  • Event Planners: Bulk vehicle requirements for weddings and galas.
  • Families & Individuals: Affordable luxury for personal travel or special weekends.

5. Tech Stack​

  • Backend: Shared Core API (Laravel), MySQL, Redis.
  • Web: Next.js (Web Booking Platform).
  • Mobile: React Native (Expo) for the Customer Booking App.
  • Infrastructure: VPS Hosting with Docker.
  • Maps: Google Maps Platform for real-time tracking and location services.

6. App Features​

  • 12-Hour & Daily Pricing: Flexible billing logic for different use cases.
  • Security Toggle: Add-on security detail selection during checkout.
  • Real-Time Availability: Instant browsing of currently available fleet items.
  • Trip Scheduling: Book vehicles for future dates and times.
  • Fleet Gallery: High-resolution image carousels and vehicle specifications.
  • Ratings & Reviews: Post-trip feedback system.

7. API Integrations​

  • Identity Verification: Dojah / Smile Identity for automated KYC and driver license validation.
  • Payments: Paystack integration for high-value transactions and card processing.
  • Notifications: Firebase (FCM) for booking confirmations and trip alerts.

8. Operations Flow​

  1. Booking: Customer selects vehicle and service type via app or web.
  2. Confirmation: Admin/System verifies vehicle availability and schedule.
  3. KYC/Payment: User completes identity verification and pays the security deposit + rental fee.
  4. Assignment: Driver is assigned (if not self-drive) and vehicle is prepared.
  5. Execution: Trip is completed; customer tracks progress in-app.
  6. Return & Feedback: Vehicle inspection is completed, deposit is refunded (if applicable), and feedback is collected.

9. Support & Escalation​

  • 24/7 Customer Support: Available via in-app chat and dedicated concierge lines.
  • Emergency Replacement: Protocol for immediate vehicle or driver swap in case of breakdown/issues.
  • Fleet Recovery: GPS-enabled protocol for vehicle tracking and recovery.

10. Roadmap​

  • Q1: Implement "Chauffeur Mode" live tracking for clients.
  • Q2: Launch Subscription Rentals for corporate partners.
  • Q3: AI-driven demand forecasting to optimize fleet distribution.

11. Known Issues​

  • Availability Latency: Manual fleet updates occasionally cause double-booking edge cases.
  • Digital Inspection: Current photo-based damage logging needs deeper integration into the handover flow.

12. KPIs & Metrics​

  • Utilization Rate: % of fleet booked vs. idle (Target > 75%).
  • Customer Satisfaction (CSAT): Target 4.9/5.
  • Booking Fulfillment: 100% success rate for confirmed reservations.
  • Asset Health: Maintenance compliance score for the entire fleet.