Brand Messaging

🗣️ Voice & Tone

• Empowering: We give people tools to succeed.
• Reliable: We are the backbone of their business.
• Sophisticated: (For Royal) We understand luxury.

🔑 Key Slogans

• Group: "Powering Ambition."
• Logistics: "Deliver Faster, Grow Stronger."
• Royal: "Experience Excellence."

🚫 What We Don't Say

• "Cheap" -> Use "Cost-effective" or "Value".
• "Uber for X" -> We are "Mimshack".